Many people want to break into medical device sales because they believe it will be more gratifying to sell products that help people. They say they will feel more motivated as a result. Selling copiers or payroll does not seem as meaningful, I’ve often been told.
Let me tell you a dirty little secret – many of the medical device sales reps I’ve spoken to tell me that they really don’t have much time to think about the altruistic impact of the products they sell on a day-to-day basis. They are out there competing and working hard much like reps in any other industry. While benefiting the patient is an integral part of their work, it’s usually only when they take a step back that they consciously appreciate the bigger impact they may be having on the quality of healthcare.
Why do I make this point? Because on a day-to-day basis, you have to enjoy the process of selling. If you switch from selling copiers to pacemakers, you are still engaged in typical selling activities such as closing, prospecting, negotiating, etc. Simply switching they kinds of products you sell will not make you love sales or make you a more ethical, altruistic person for that matter.
There is honor in working hard every day and meeting your customers’ needs, whether you are selling medical devices or business products. You owe both yourself and your employer to make the best effort possible. You should carry out your responsibilities as a sales person with integrity, no matter what you are selling. This means staying positive and focused through the highs and lows of sales so that you can perform effectively and be an asset to your customers and your employer.
Don’t wait to be a great sales person until you break into medical device sales. Take responsibility for your performance now, regardless of the economy, regardless of the imperfections of your employer and your situation. Make the most of the opportunities before you and greater opportunities will come your way.
“The price of greatness is responsibility.” ~ Winston Churchill
