One of the things I talk to candidates about when I am interviewing about is cold calling. Every sales position requires it to be successful. As you all know, persistence is crucial to winning a new customer.

I found an article about “seven touches”, by Dawn Brewer, which is the idea that it takes a customer about seven contacts (or more) before they decide to do business with you. Touches are more than just cold calling on the phone or in-person, as this article suggests.