This week I networked with and interviewed a number of marketing folks with deep roots in laparoscopy. Since my origins are on the orthopedic side of medical devices, learning about this market and laparoscopic surgical environment is new and interesting to me.
I was fortunate to talk to some people at leading companies who have been participants in developing this market, when it really started to take off in the early 90′s. This was about the same time minimally-invasive procedures began to evolve in orthopedics. It was interesting to learn about the interaction of various factors driving the market: patients demanding the procedures, surgeons working to master new techniques, companies commercializing the needed technology.
I also spoke with some people who are looking at future innovations of the market, such as natural orifice surgery. Listening and learning about the past and the future in laparoscopy, I was fascinated to learn more about the role of marketers played in shaping the market through identifying trends, introducing products, and driving the market through messaging and training.
It stands to reason that a really good marketer must be a really good story teller. I enjoyed the images and analogies these marketers used. Although I am anything but expert now, it was exciting to learn so much this past week.
If you are interested in learning more about this opening, please contact me.
One of the highlights of being a recruiter is calling to congratulate someone on their new position. I got to do that today, for a marketing candidate. I had to leave a message though.
About an hour later, the candidate called me back. He thanked me for the opportunity and told me he was excited, and then he asked me what he could have done better in the interview process.
I thought to myself, “This guy is going to be awesome!”
I mean he got the job, and he still wanted to know what he could have done better. Here is someone totally committed to success. (It wasn’t the first time I had noticed this about him.) And then he asked me what I thought he needed to do to be successful in the job as quickly as possible. I offered him a few ideas, and then I told him, “Keep asking that question. That is a really good question. You’ll get great feedback and people will really appreciate that you are so committed to being successful.”
So, now the real fun begins. I can’t wait to see what he is going to accomplish. Watch out.
After the last fee years of economic havoc, there is one thing I hear time and again from job-seekers about what they want in a job: STABILITY.
In the last couple of years of lay-offs and restructuring, it has become a pretty rare thing in many organizations. Stability has become more desirable than growth, promotions even perhaps pay raises because it has become so scarce.
That is why I am pretty darn excited to be recruiting for a Senior Level Marketing Leadership role that offers long-term stability in addition to a great product offering and interesting challenges. The person who lands this position, and succeeds in it, may never have to look for another job for the rest of their life.
I would love to tell you more about it. Just email me at LMcCallister@Linvatec.com for more information.